Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs.
To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Keep your app name short and sweet, easy to spell, and memorable. Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. A good combination of these two is crucial to encouraging users to click that download button. Here are a few ways you can use photos to make users more interested: Show what your app actually looks like for users — not splash screens. Make sure your screenshots contain different aspects of the app in action.
Include explanations, captions, and arrows that show users what they can do inside your app. Put extra emphasis on the most popular and needed features of your app. Convince users that your app has a better design than that of your competitors. Encourage User Reviews If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. Devise Clever Promotions If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.
Hacking the Press According to a story from Entrepreneur. Flurry provides you with loads of info about your app, including: Usage : Active users, sessions, session lengths, frequency, retention, and more. Technical : Device information, carrier data, firmware versions, and details on bugs and errors. Events : Define events , see user paths, and create funnels. Here are a few: Amplitude Apple App Analytics Mixpanel Apsalar Localytics Countly Appsee Any of these are great options to know how your app is used and what you can do to improve the user experience.
Clearbridge Mobile is an award-winning, full-stack mobile app development company dedicated to helping companies strategize, develop, and scale dynamic mobile app solutions that enhance business performance and enable innovative growth opportunities. Share on linkedin.
Share on twitter. Share on facebook. Share on email. Share on print. Why Does Apple Feature Apps? How to Get Featured in the iOS 12 App Store Before you reach the step of submitting to the App Store, you need to first have a great mobile app, a creative design, and make sure your app is addressing a need for your users. Error-Free Functionality This is a make or break. Native is King Building a native app is your safest bet.
Promote Apple You should understand that Apple is always trying to promote their own products. Increase Visibility With App Store Optimization Search within app stores themselves is actually the most important method for app discovery. Design a Creative Icon Your icon should be distinct, enticing, and memorable. Keep Your Ratings High The rationale behind using ratings and reviews as a ranking factor is that they are reflective of user experience. Create a Lot of Buzz Try to promote your mobile app before and after the launch.
Considerations to Keep in Mind Apple editors base their decisions on a number of factors. Closing Thoughts Although there is no right or wrong answer when it comes to getting featured in the App Store, you can definitely increase your chances by using the above tactics.
Related Articles. Mobile App Development. Let's start your project! Contact us. Links List. About the Company. Privacy Policy. Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example. The market for these apps is about as big as they come.
It is estimated that the global number of smartphone users will rise to 3. If we looked at it in terms of devices, there are more connected mobile devices in the world 7. Emerging economies are catching up. Make data driven decisions and optimize your app strategy.
These figures are growing every year, and along with it, the market for mobile apps. Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.
Educational video materials on mobile app growth, customer satisfaction, ASO and more. Read the latest press releases from AppFollow, including product launches, milestones, and media coverage.
Check out top charts, find app keywords, do a market analysis and grow your app visibility. Case-driven tutorial on how to effectively manage reply to reviews process. This is what happened to every app that was included in the daily collection or got the App of the Day card, which is why developers dream about it.
We made an analysis of what those apps and games have in common and found some patterns that can help you to better how to get your app featured in the app stores. As with any commercial company, Apple is interested in revenue and in creating the image of iOS as a platform with high-quality apps and games. That is why paid apps, or apps with in-app purchases, are more likely to become apps featured on the app stores, especially if those apps have high ratings and are available for other Apple products, such as the iPad or the Apple Watch.
Two-thirds of the games and apps featured in the Today tab are either paid apps or ones with in-app purchases. Apps are more likely to be featured than games. Apps with a rating of lower than 4 stars are rarely considered by Apple for featuring. The average rating starts at 4. This is why working with the average rating should be one of the fundamental parts of an ASO strategy for everyone who wants their app to appear on the main App Store tab. Another way to increase the chances of getting featured in the app stores is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay.
The Today tab is the same for both iPhone and iPad, which is why apps that are available for iPad are preferred by Apple, as in this way the users of both devices will see identical collections. If your app is available only for iPhone, there is a relatively small chance of getting your app featured on the Today tab.
At the same time, your app can be mentioned in the Apps and Games tabs, as the apps are chosen separately for iPhone and iPad on these tabs. The outcome, in this case, can be really sad: a low average rating and a decreased number of organic users. On the 23rd of June the QSun app appeared in the Today collection for the first time. Instantly its position jumped up from 1,th to 50th in Free overall.
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