Subjects Ouvrages de vulgarisation , Brain , Cerveau , Popular works. Paperback in English - Reprint edition. Not in Library. Libraries near you: WorldCat. Borrow Listen. Download for print-disabled. Community Reviews 0 Feedback? Lists containing this Book. Loading Related Books. October 26, Edited by ImportBot. April 28, Aug 22, Joseph rated it really liked it.
It is hard to link the various ideas and concepts in the book. Nevertheless the author has deep knowledge about the subject - from getting it right about lie detection this book is written in There are good and sound ideas throughout the book Will be interesting if the author discusses dreams as well. And the implications if any from this field of study.
Dec 29, Oliver Norman rated it liked it. Extremely interesting book, especially chapters 8 and 9 on how marketing techniques are being designed based on how they can manipulate the brain.
Where this book falls down is that it is very dry most of the way though. Although I suppose that is to be expected given the subject matter of the book. Nov 08, Erin M rated it it was ok Shelves: nonfiction. Dry, boring. The description sounded interesting, but there was very little storytelling relating the science to real world applications. Sep 21, Laurence rated it really liked it Shelves: owned-read. A good enough read if you want an introduction to neuroscience.
Not too long, some good topics and stories, experiments etc. Aug 25, Bob Nichols rated it it was ok.
Restak reviews many studies and pulls them together into a loose theme about how neuroscience influences "every aspect of daily life. A few points can be highlighted. In referencing one study, Restak quotes the study's author who states that "'Unconsciously perceived information leads to automatic reactions that cannot be controlled by a perceiver.
In contrast, when information is co Restak reviews many studies and pulls them together into a loose theme about how neuroscience influences "every aspect of daily life. In contrast, when information is consciously perceived, awareness of the perceived information allows individuals to use this information to guide their actions Nevertheless, he states that we need to allow our prefrontal lobes to exert cognitive control over emotionally arousing situations triggered by the amygdala.
As this in many ways is the primary challenge for humankind, that advice doesn't seem particularly helpful.
He goes on to say that the unconscious is tied to our amygdala he points out that there are two parts to the amygdala,on left and right side of the brain that has a strong emotional memory component as opposed to the hippocampus that "bloodlessly" encodes information and facts dealing with who, what, and when that ties reason and emotion together.
Interestingly, while most of us see empathy as a good quality, Restak points out its role in sadism. Strictly speaking, he states that empathy allows one to participate in another's experience. It is that capacity that gives the sadist pleasure in another's suffering. Restak's various references to emotions are not satisfying.
He notes that it's difficult to suppress "instinctual urges and emotions" without clarifying what is an urge and what is an emotion. He repeats what others have referred to as the primary emotions that are present at birth happiness, fear, anger, disgust and sadness. Yet, he omits the need for love and the need to belong that he highlights later by writing that "Since we are social creatures, a need to belong is as basic to our survival as our need for food and oxygen.
Indeed, attachment and nurturing associations with other people play important roles in our lives from the moment of birth. Even the more reactive emotions fear, anger, disgust, sadness have an inside component.
We fear because we want to protect ourselves; we are angered because we don't have what we want; we are disgusted because we don't want what we have; and we are sad because we lost what we had. As emotions "color" the naked brain, more precision in the use of this key component would be helpful. Finally, in reference to the experiment where he isolated monkeys from their natural mothers and denied them further contacts with their mothers or human substitutes, Restak says we have Harry Harlow "to thank for this insight" about "the basically social nature of the brain.
Similarly, Restak notes research where the anterior cingulate cortex ACC is destroyed in infant monkeys making them incapable of emitting distress calls in the absence of the mother. When the ACC is cut in the mother monkey, she will no longer respond to her infant's distress calls. Restak doesn't say. Apr 29, Lage von Dissen rated it liked it. This book touches on the paradigm shift we are experiencing, where neuroscience is allowing us incredible access to information and knowledge regarding brain processes and structure -- so much access in fact, that even areas of inquiry which lie outside of the medical community are starting to be able to take advantage.
For the last several decades, marketing researchers as well as politicians have taken advantage of psychological techniques that manipulate the "decision-maker" i. Neuroscience is leading us to an age where this degree of manipulation will be taken to the nth degree.
While many medical researchers are using the information found within neuroscience to try and dramatically improve the human quality of life, treat various mental illnesses, or improve human capabilities such as intelligence, learning, etc. This book delves into the subject with ease and Restak does a decent job pointing out some of the societal ramifications both "good" and "bad" that are precipitating from the advancements made within these fields.
We are indeed entering or have already entered a "Neurosociety". Aug 08, Eileen Daly-Boas rated it liked it. A pretty easy intro to what happens in the brain during different activities. My interest is in strokes and post stroke rehab, and understanding how the brain processes information. Not the best book for that, but it doesn't claim to be.
A quick read with sone interesting parts. The chapter on ethics could have been omitted-radiolab did an episode on that which was clearer and more interesting. This book has a lot of really great case studies about neurobiology and practical applications for society regarding advacements in medicine implications of superdrugs on behavior, existence of FMRI technology to 'read' the brain and predict consumer and social behavior.
I liked it a lot! Jan 05, Darrel Martin rated it it was amazing. This book dives deep into one of the last frontiers, knowledge of the brain. It is being explored like never before through the use of modern imaging.
The book also warns us about commercial advertisers use of this knowledge to effect our purchasing habits. Good read. Jul 16, Brendan rated it liked it Recommends it for: Anyone. I'll read anything that Restak puts out. His books are light reads on a heavy subject. The title sells hard, and he sort of eludes to a central point, but it seems like a series of columns or articles compiled together to form a book.
Not too shabby though. A short book, fascinating and yet a tough read because of the technical and biological jargon. It's scary what our brain is really telling us.
Oct 08, Gianfranco Ruffini added it Shelves: ess-neurology. Jul 25, Grant rated it it was amazing. Loved this book especially because I get geeked out on neuroscience and philosophy and this book put the two together! Apr 08, TK Keanini rated it it was amazing Shelves: cognition , philosophy. This book has the most recent findings with neuroscience and other related fields. It is becoming important that we understand how we know what we know and how we think what we think. How our brain constructs our mental world -- Von Hemholtz's darkroom experiment -- "Thinking is for doing" -- Mirror neurons -- The romance of the circle and the little triangle -- Sally Ann, and the bank robber -- "You're fine, thanks.
How am I? The empathic brain : blurring the boundaries between self and others -- The rubber hand illusion -- How the brain recognizes faces -- Morphing Marilyn Monroe -- How our brain resonates to the emotions of others : emotional contagion -- The empathy of infants -- The chameleon effect -- Edgar Allan Poe's experiment -- Compassion and the frontal lobes -- 6.
The power of the frontal lobes -- Thinking makes it so -- Attachment styles -- The brain's response to rejection : why it hurts to be in love -- 7.
How our brain determines our moral choices -- The sweet emotions of the soul -- Lie detection -- The runaway trolley -- 8. Make my memory -- The road from brain research to neuromarketing -- The "kidnapping" of Jean Piaget -- Backward framing -- Environment-conditioned marketing -- Brand-name loyalists -- Emotion by design -- The good, the bad, and the ugly -- 9.
Neuroeconomics : what happens in the brain when we reason and negotiate and why honesty really is the best policy -- Playing the ultimatum game -- It's all about me -- The cynic, the trustee, and the banker -- Revenge is sweet -- The perils of the neurosociety -- The "office-obsessed" employee -- Identity by fMRI -- Neophrenology -- "A whole bunch of psychobabble" -- My brain made me vote for her -- Afterword -- Future directions -- Neuroethics : is this life worth living?
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